Browsing articles from "September, 2012"
Sep 14, 2012
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Tips on E-mail Marketing Software Testing

HOW TO TEST E-MAIL MARKETING SOFTWARE?

if we are testing an e-mail marketing application which is used for sending bulk email campaigns , the followinf are the major criteria we consider for testing it.

1)One of the critical areas in the email marketing domain is to be able to test whether the emails reach the intended recipients. One of the major challenges faced is when the email is sent as bulk to recipients in excess of a million (which is a basic requirement in the mass marketing industry currently). The task of verifying whether the email has reached the complete target base is crucial. A method can be setup in a way that each email is also copied (BCC) to a specific email address and a count of emails received can be used for verification.
2)In addition to this, the content of the email can also be checked within the same process thereby eliminating the need to run a separate set of tests for the content area.

 

September 2012
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